Wang Baoqiang brushes his teeth by the fountain. ("Hillbilly" stills)

　　From "world without thieves" to "Soldiers Assault", almost all the images created by Wang Baoqiang are rural children who are brave in stupidity. However, this inherent image of Wang Baoqiang may change with the appearance of the movie Hillbilly.

　　Whether he believes in world without thieves’s silly roots or honest and frank’s stubborn Xu Sanduo, Wang Baoqiang seems to have something to do with adjectives such as simple and honest, sincere and rustic. Who would have thought that such a "wussy" person could fool the eccentric Ceng Zhiwei around? The Morning Post reporter learned yesterday that Wang Baoqiang "bites the hand that feeds Ceng Zhiwei" in the new film Hillbilly. The film is currently being shot, and it is expected to meet the audience this summer.

　　The film Hillbilly tells a fairy tale of urban love in a comedy way. "Hillbilly" Chu Zhongtian (Wang Baoqiang) can’t find a partner because he is ugly. He takes his family’s 150,000-yuan wife Ben to the city to marry a beautiful daughter-in-law. On the way, he meets Zhu Yuepo (Ceng Zhiwei), who has just lost his job but wants to raise 150,000-yuan guarantee money for his son to go abroad. Chu Zhongtian, who seems simple and honest, made Zhu Yuepo feel that his son’s guarantee money had landed. He resisted cleanliness and offered to fix a lifelong event for this hillbilly. With the help of Zhu Yuepo, Chu Zhongtian found his dream lover, the blind girl Yuan Yuan. However, Chu Zhongtian repaid Zhu Yuepo with from ruin.

　　"If you still watch this movie with the idea of watching Xu Sanduo on the big screen, you will be fooled!" In an interview, Wang Baoqiang was particularly proud of his "transformation". According to him, although producer Zhu Yanping chose Wang Baoqiang to play Chu Zhongtian after watching the role of Silly Root in world without thieves, Chu Zhongtian is much smarter than Silly Root. "I’ll tell you what Chu Zhongtian did when he was a child, and you’ll know how good this boy is." Wang Baoqiang said, "Chu Zhongtian once wrote a long letter to his parents. At first, he listed many’ disasters’ similar to cows giving birth and accidentally setting fire to their neighbors’ houses. At the end of the letter, he wrote,’ Dear Mom and Dad, if all the things mentioned above can stand up, congratulations, they didn’t actually happen. In fact, only a very small thing happened, that is, I failed the grade. " In this way, he escaped a beating. "

Editor: Li Dan

　　　　　　 CCTV News:On July 26th, the culvert gate of Daijiahu in Bangang Town, Yingshang County, Anhui Province began to leak water. This is a sluice of irrigation and drainage station connecting the flood storage area of Jiangtang Lake and Daijiahu depression, which is related to the safety of 7 administrative villages and 16,000 mu of cultivated land in Daijiahu depression. Hundreds of large-scale machinery were mobilized locally, and more than 2,000 soldiers and civilians were organized for continuous rescue. As of last night (27th), the danger of water leakage has eased, and the scene is still being rescued, and more than 8,000 people who have been transferred have been properly resettled.

　　　　　　 On the afternoon of the 27th, the reporter saw in the dangerous Daijiahu culvert that the Huaihe River water in the flood storage area of Jiangtang Lake was constantly flowing into the depression of Daijiahu Basin through the leaking culvert, and some low-lying farmland had already entered the water, and the damaged gate was completely submerged. The rescue officers and soldiers transferred underwater sonar to find out the danger and make precise policies.

　　　　　　　 Due to the rapid flow of water, a single sandbag thrown into the water was quickly washed away. After on-site consultation with water conservancy experts, a rescue plan was formulated. At the water inlet of culvert, sandbags are put into the reinforced iron cage and put into the water with a large crane for plugging. On the other side of the dike, 95 excavators and 58 bulldozers were mobilized to build a 600-meter-long cofferdam at the outlet to prevent flood overflow. As of 6: 00 pm on the 27th, after continuous fighting, the water output of culverts has been reduced, but the danger of water leakage has not been controlled, and on-site machinery and personnel are still stepping up emergency rescue.

　　　　　　 The reporter saw in the temporary resettlement site of Chuigang Township Health Center in Yingshang County that 82 people were centrally resettled here, and every three people had a room. In addition to the free supply of mineral water, instant noodles and other necessities, the resettlement site would also provide epidemic prevention and health services.

　　Xinhua News Agency, Beijing, February 21st: Anti-corruption — — Seriously investigate and punish the abuse of power for housing.

　　Xinhua News Agency "Xinhua Viewpoint" reporter

　　The Central Leading Group for Inspection Work recently put forward that "there are problems such as leading cadres using power to build houses" in some places. The reporter of "Xinhua Viewpoint" combed and found that in recent years, in the feedback opinions of the Central Leading Group for Inspection Work on a number of inspected objects, the expression of leading cadres "using power to build houses" appeared many times.

　　The problem of abusing power for housing cannot be ignored.

　　Since 2015, the Central Leading Group for Inspection Work has mentioned the issue of "exploiting power for housing" in the process of inspecting some places and units.

　　The feedback from the Central Leading Group for Inspection Work pointed out that there are leaders of Aerospace Science and Technology Group who buy "commercial houses" developed by subordinate enterprises at low prices or build over-standard houses; Some leaders of China Post illegally make profits in housing and salary distribution; There is also a situation in which leading cadres occupy more housing.

　　Among the corruption cases investigated and dealt with in recent years, some leading cadres have serious problems related to housing corruption. Wang Tianchao, the former president of the First People’s Hospital of Yunnan Province, known as the "Double Hundred Dean", took advantage of his position from 2004 to mid-2014 to accept 100 properties with a total value of more than 80 million yuan. Ma Chaoqun, general manager of Beidaihe Water Supply Corporation in Qinhuangdao City, Hebei Province, found 120 million yuan in cash at home when he was investigated, and he also owned 68 properties.

　　Lv Xiwen, the former deputy secretary of Beijing Municipal Committee, is a typical example of the problem of leading cadres’ "abusing power for housing". CPC Central Commission for Discipline Inspection disclosed that during his tenure as the leader of Xicheng District and Beijing, Lv Xiwen gave help and support to the financial street group, a state-owned enterprise in the jurisdiction. After buying a house for himself at a low price from a high-end residential area developed by the financial street development group, he successively bought five houses for his family and relatives, and the difference between the purchase price and the market price was tens of millions of yuan.

　　On February 20th, Jilin Intermediate People’s Court publicly pronounced that Lv Xiwen was sentenced to 13 years’ imprisonment and fined RMB 2 million for accepting bribes. Confiscate the property seized from bribery and turn it over to the state treasury.

　　Three ways to show officials’ corruption in seeking housing

　　Liu Shanying, an associate researcher at the Institute of Political Science of China Academy of Social Sciences, said that in recent years, housing prices in some large and medium-sized cities have been rising steadily, and the unhealthy trend of "abusing power for housing" related to housing has also emerged. From the illegal occupation and distribution during the welfare housing distribution period in the past to the use of power to accept real estate transactions, the number of real estate accepted by some officials is "eye-catching".

　　— — Directly accept real estate. Last year, the Intermediate People’s Court of the 13th Division of Xinjiang Production and Construction Corps tried the bribery case of Song Zhiguo, the former party secretary of Shihezi City. Song Zhiguo accepted the entrustment of Wang, the general manager of a subordinate state-owned real estate development enterprise, to provide support for the company’s operation and development, and to mobilize the work for Wang’s younger brother. In return, Song Zhiguo has received a set of houses and four shops from Wang.

　　Recently, the Intermediate People’s Court of wuzhong, Ningxia Hui Autonomous Region found out in the trial of Xia Xiyun, a former member of the Standing Committee of the Party Committee of Yinchuan City, that in August 2010, Xia Xiyun wanted to buy a house for her parents in Yinchuan. In order to thank Xia Xiyun for his support for many years, Su bought a suite in Xingqingfu Courtyard of Yinchuan City and gave it to Xia Xiyun after renovation, and Xia Xiyun resold the house to others for more than 900,000 yuan.

　　— — Illegal allocation of housing. According to the report of Tianjin Commission for Discipline Inspection in November 2016, Meng Xiaoguang, deputy director of the Comprehensive Law Enforcement Bureau of Hedong District, illegally purchased three sets of affordable housing for himself and his relatives to live in during his tenure as the director of the Office of District Housing Management Bureau. CPC Central Commission for Discipline Inspection informed that Yang Xiaocheng, the former deputy director of the Life Service Center of the Beijing Municipal Commission for Discipline Inspection, concealed the fact that he had purchased affordable housing and illegally purchased a set of affordable housing in the name of people without housing.

　　— — Buy a house at a low price. Some leading cadres believe that buying a house at a low price is only a "small section", not a big problem, but behind the privilege, it is also a corruption crime. In the bribery case of Song Jianguo, the former director of Beijing Traffic Management Bureau, Song Jianguo handled several pairs of "Jing A" plates for Zhai Moumou, the legal representative of Beijing Maqiao Shenlong Real Estate Development Co., Ltd., so Song Jianguo bought two houses developed by Zhai Moumou for his mistress at a price of 940,000 yuan, which was obviously lower than the market price.

　　Zhuang Deshui, deputy director of the Research Center for the Construction of a Clean Government in Peking University, said that in 2007, the judicial interpretation issued by the "two highs" stipulated that any state functionary who took advantage of his position to seek benefits for the trustee and bought a house from the trustee at a price significantly lower than the market price would be treated as accepting bribes.

　　Strictly implement the spot check system for reporting personal matters of leading cadres.

　　Why do some fallen cadres prefer real estate? Experts pointed out that in the past, the real estate registration system was not connected to the internet, and there were loopholes in the implementation of the system of reporting and spot checks on personal matters of leading cadres. The price of real estate soared year by year, and the "power-seeking house" such as buying a house at a low price discount was more hidden than directly accepting money and things. Many factors caused corrupt officials to often choose real estate when accepting bribes.

　　Experts suggest that in view of the phenomenon of leading cadres’ "abusing power for housing", we should speed up the real estate registration system and strictly implement the spot check system for leading cadres’ personal affairs reports. In a timely manner, the problem of leading cadres occupying more housing and "abusing power for housing" will be rectified in a special way, and illegally occupied and occupied housing will be vacated within a time limit, and serious investigation will be made for overdue retirement and poor supervision.

　　At present, some units and localities have carried out clean-up and rectification work on illegal occupation of public houses. CDB introduced in the patrol and rectification briefing that regarding the suspected interest exchange problem of using the authority to buy a house from a loan unit at a low price, in accordance with the principle of marketization, it was rectified by means of paying the premium house price. With regard to some leaders who have occupied revolving houses for a long time, some have allocated houses in many places, and some have not truthfully declared their personal houses, thoroughly find out the base number of public houses and list them; Conscientiously do a good job in the clean-up and recycling of the houses that occupy more or no reason.

　　The reporter learned that in some places, through the comparison of big data platforms, the problem of "using power to purchase affordable housing and receive low-rent housing subsidies" was effectively discovered and investigated.

　　After comparing the data provided by the Commission for Discipline Inspection of Huangshi City, Hubei Province to the urban construction department, it was found that Feng Shengyi, secretary of the Party branch of Wulidi Community in Jinhu Sub-district Office of daye city, had an abnormal situation that his wife bought affordable housing and his two daughters enjoyed housing rental subsidies for low-income families. The discipline inspection department found that Feng Shengyi used his position to make false application materials for his wife, defrauding the qualification of applying for affordable housing and acquiring a set of affordable housing; Forged the housing conditions of two daughters and other materials, illegally applied for housing rental subsidies for urban low-income families, and received a total of more than 19,000 yuan.

　　Qiao Xinsheng, a professor at Zhongnan University of Economics and Law, said that it is still necessary to increase the reporting and investigation of the hidden phenomenon of "abusing power for housing" such as using relatives to hold houses. (Reporter Wu Mengda, Li Jinfeng, Liu Shuo, Chen Shangying)

1905 movie network news There are 10 films opened this week, and it seems that these are the only ones that can survive in the gap between strong films. From magical adventures to the popular "dirty comedies", these films have greatly enriched the mainland film market, giving viewers who don’t like watching Marvel Comics’s works more choices.

In addition, "Ghost House" was released together, and all three films actually designed the plot of entering the deserted mysterious old house, and the full routine seemed to be difficult to achieve.

　

King Arthur: Legend of the Sword.

　

Director: Charles Hunnam

Screenwriter: Joby Harold

Starring: Charles Hunnam/Jude Law/Astrid Burgess-Frisbee　

Release date: May 12, 2017

Length: 126 minutes

Recommended index: ★★★★

As the legendary king of England, the story of King Arthur has appeared in works of art many times. Directed by guy ritchie, this time, the story "King Arthur’s Sword" was put on the screen.

　

The film can be summarized as a group of old British guns fighting monsters. "Sword in the Stone", mage magic and heavily armed elephants all appear, and the battle scene is upgraded, creating an excellent viewing experience through flashback and quick editing.

　

Compared with the battle scenes, the cast of King Arthur: Legend of the Sword is the biggest highlight. Jude Law, Charles Hunnam and others joined in to form a "super fleet" with the theme of British male stars. David Beckham, a "heartthrob", played a violent warrior and appeared in a subversive image.

　

《extraordinaryTeam "

　

Director: Dean Israelite

Screenwriter: Zack Stentz

Starring: Dacre Montgomery/naomi scott/RJ Sailor/Lu Di Lin/Becky G.

Release date: May 12, 2017

Length: 124 minutes

Recommended index: ★★★★

　

On March 24th, "Super Team" was released in North America, and the word-of-mouth after the release was not satisfactory. Based on Toyo, Japan in the 1990s, the film tells the story of a group of high school students who wear special armor and have super powers, fighting together to save the world.

　

"Extraordinary Team" is more about selling "feelings". While paying tribute to the old drama series, it also incorporates brand-new characteristics, teasing the funny young heroes, and upgrading the five mechs in an all-round way. Besides the cool fighting, it also has profound and moving emotional support.

　

The film scored 6.9 in IMDb, which is a good choice for the audience who left a deep impression on power rangers as a child.

　

Keep your heart on tenterhooks

　

Director: Li Yuhe

Screenwriter: Li Yuhe

Starring: Xixu Chen/Gao Ye/Ren Suxi/Dong Bo

Release date: May 12, 2017

Length: 97 minutes

Recommended index: ★★★★

　

Ren Suxi’s performance as a female "dirty" teacher in China and Israel is unforgettable. This time, she starred in the film "On tenterhooks" directed by Li Yuhe and produced by Tung shing Yee. The film focuses on "dirty humor" and tells the story of a boss who has difficulties in husband and wife’s life and suspects that his wife is stealing a man. All kinds of small jokes that make adult audiences smile have a different flavor against the background of Northeast dialect.

　

"On tenterhooks" only took 24 days to finish, and it was still circled in Beijing International Film Festival before. Director Li Yuhe said: "The purpose of this film is to give the audience a perspective of God. The greatest pleasure of watching this film is not just to listen to everyone talking and laughing, but to piece together the key information of each chapter. In the end, you will find that the original story is not as simple as you think."

() The operating comments of the Board of Directors in 2023 are as follows:

　　I. The industry in which the company is located during the reporting period.

　　The company is mainly engaged in the research and development, production and sales of health food (including health food raw materials and health food end products) and feed additives. According to the National Economic Industry Classification (GB/T4754-2017) issued by the National Bureau of Statistics, the industries of the company’s health food raw materials and feed additives are "food and feed additive manufacturing" (C1495), and the industries of the company’s health food end products are "health food manufacturing" (C1492). Among them, the production of health food raw materials and feed additives is mainly carried out in China, all of which are globally competitive products, with a high export ratio; The production, sales and brand operation of health food end products are mainly carried out overseas.

　　The company’s health food raw materials include coenzyme Q10, DHA, ARA, vitamin K, nattokinase, PQQ, NMN series products, etc. The feed additives produced by the company include vitamin A, vitamin D and so on. In addition, the company also produces praziquantel, alanyl glutamine, oxiracetam and other pharmaceutical raw materials, which can be used for the treatment and prevention of schistosomiasis and cysticercosis, parenteral nutrition, brain injury and the treatment of neurological dysfunction, memory and intelligence disorders.

　　In the field of health food terminals, the company mainly owns two brands: Doctor’s Best and Zipfizz, and its own production factory VB provides production and processing services for capsules, tablets and powders. The company has covered the upstream raw material supply, midstream preparation production, downstream brand operation and channel layout of health food, and is the whole industry chain company of health food.

　　(1) Health food industry

　　1. Development of health food industry

　　The industrial chain of health food industry mainly includes four links: raw material production, preparation production, brand operation and distribution channels, and is mainly composed of raw material producers, preparation producers, terminal brands and channel distributors.

　　As can be seen from the above figure, raw materials are the guarantee and foundation for the quality of health food, and the state has implemented strict regulatory policies on the manufacturing industry of health food raw materials, including production licenses, product quality standards, advertising and publicity, which has promoted the standardized development of the industry. In the future, with the increasing demands of consumers on the safety and quality of health food, the state will continue to strengthen the supervision of the health food raw material manufacturing industry and promote the development of the industry in the direction of high quality and high standards.

　　The Report on the New Functions of Global Health Foods and Similar Products issued by China Health Food Association shows that China is one of the most active countries in the global nutrition and health industry, which is not only the main producer and supplier of raw materials, but also one of the consumer markets with the greatest industrial development potential. The health and nutrition industry has also become the second largest market in the world, second only to the American market. "Healthy China 2030" has become one of the basic strategies for the development of China, and constantly satisfying people’s pursuit of a healthy and beautiful life has also become an important part of the government’s work. In 2023, the State Administration of Market Supervision issued a series of relevant regulatory documents related to health food-Detailed Rules for the Implementation of Technical Evaluation of New Functions and Products of Health Food (for Trial Implementation), Non-nutrient Supplements in the Catalogue of Health Food Claims (2023 Edition), Technical Guiding Principles for Functional Inspection and Evaluation of Health Food, Methods for Functional Inspection and Evaluation of Health Food, and Guiding Principles for Ethical Review of People’s Eating Tests of Health Food. These related laws and regulations have established the basic framework for the high-quality development of health food. Especially for the implementation of new functions, the corresponding legal path has been laid.

　　2. Market size of health food

　　With the increase of residents’ income, the awareness of healthy consumption and the increase of family medical and health expenditure, the demand for health food is growing, and the market scale is expanding year by year.

　　From the perspective of the global market, data show that in 2023, the global health consumption market reached US$ 321.9 billion, up 5.81% year-on-year, and VDS consumption reached US$ 133.6 billion, up 5.44% year-on-year. It is estimated that by 2028, the global health consumption market will be nearly US$ 413.6 billion, with a compound annual growth rate of 5.14% and VDS consumption reaching US$ 173.5 billion, with a compound annual growth rate of 5.37%.

　　From the domestic market, data show that the domestic consumer health market reached 391.6 billion yuan in 2023, ranking second in the global market, with a year-on-year increase of 9.63%, and VDS consumption reached 225.3 billion yuan, with a year-on-year increase of 11.59%. It is estimated that by 2028, the domestic consumer health market will reach 506.7 billion yuan, with a compound annual growth rate of 5.29% and VDS consumption reaching 293.2 billion yuan, with a compound annual growth rate of 5.40%. It has been reported that the search volume of health food has increased significantly in recent years, which reflects that more consumers are concerned about health food. In the future, with the improvement of people’s attention to health, health products and technologies will continue to break through innovation, which will accelerate the release of demand in the healthy consumer market.

　　3. Changes in sales channels of health food

　　Health food sales channels are mainly divided into offline and online. Offline channels are mainly direct sales, pharmacies, supermarkets and community stores; Online channels are mainly third-party e-commerce platforms, social media platforms, small programs and self-owned online shop platforms. In the past, sales in the industry were mainly concentrated in traditional offline channels, but with the popularity of e-commerce platforms and the wide application of social media, consumers’ shopping habits changed, and the share of online channels gradually increased. According to statistics, in 2019, domestic VDS offline channels still dominated, accounting for 64.9%. By 2023, offline channels will drop to 44%, and the share of online channels will increase rapidly to 56%.

　　4. Market competition of health food industry

　　There are many participants in the health food industry at home and abroad, covering the upstream raw material supply, midstream production and downstream brand operation of health food, and the industry competition is generally fair, orderly, legal and compliant. From the perspective of market competition pattern, the health food market is rich in product types, numerous in enterprises, scattered in pattern and low in concentration. In the United States, for example, the total market share of the top five enterprises is about 22%. As far as the domestic market is concerned, the total market share of the top five enterprises in China’s health food retail market in 2022 is about 29%.

　　In recent years, the competition in the domestic health food industry has intensified, mainly because the international leading enterprises in the industry are optimistic about China’s huge market development potential, and large pharmaceutical companies and food enterprises have stepped in; Overseas brands compete fully with domestic brands online channels by means of cross-border e-commerce;

　　In the new era, new media, new channels and new technology applications provide opportunities for the rapid development of new categories and new brands.

　　With the rapid growth of the health food market, the health food raw material manufacturing industry has also ushered in a period of rapid development. The number of enterprises and product types have been increasing, and the industry has entered a mature and stable period. The competition among enterprises has become increasingly fierce, and product quality and innovation ability have become the core competitiveness of enterprises.

　　The company’s coenzyme Q10 products occupy certain advantages in first Mover, technology and customer resources, and it is one of the leading enterprises in the industry. The company’s health food terminal brands Doctor’s Best and Zipfizz are important participants in the global health food market.

　　(2) Feed additive industry

　　1. Market size of feed additive industry

　　Feed additives are indispensable and important raw materials in modern feed industry, which have obvious effects on strengthening the nutritional value of basic feed, improving animal production performance, ensuring animal health, saving feed cost and improving the quality of animal products. According to the "General Situation of National Feed Industry Development in 2023" issued by China Feed Industry Association, in 2023, the national feed industry will achieve double growth in output value and output, and the pace of industry innovation and development will be accelerated. In 2023, the total output value of the national feed industry was 1,401.83 billion yuan, an increase of 6.5% over the previous year, of which the output value of feed additive products was 122.342 billion yuan; The total output of the national feed industry was 321.627 million tons, up 6.6% over the previous year, of which the total output of feed additives was 15.056 million tons, up 2.5% over the previous year, and the output of vitamin feed additives accounted for 9.65% of the total output of feed additives.

　　2. Competition pattern of vitamin feed additives industry

　　With the gradual completion of the transfer of vitamin industry to China, after years of differentiation, reorganization and mergers and acquisitions, China has become the world’s vitamin production center and one of the few countries that can produce all kinds of vitamins, accounting for more than 70% of the global vitamin production. In recent years, the vitamin production capacity has entered a new round of expansion stage, and the newly built and expanded production capacity has been gradually released, which has a great impact on the market. In order to avoid the impact of price fluctuation of a single product on the company’s performance, more and more enterprises optimize and enrich the types and structures of vitamin products by arranging multiple varieties, so as to enhance the market competitiveness. At present, the competition pattern of multi-vitamin products has tended to be decentralized. With the technological progress and resource integration, the competition has entered the stage of comprehensive competition of multi-products, multi-angles and different fields.

　　In 2023, the overall situation of the vitamin market was mainly due to the decline in market demand, the increase in supply, and the fact that the industry was in the process of destocking. Some head enterprises traded prices for quantities, pushing prices down, and most products entered the historical bottom range, even hitting a record low, and the industry’s losses expanded.

　　(III) The position of the company in the industry

　　The company has strong scientific research and innovation ability, and can continuously optimize the production technology of products and reduce the production cost of products. Especially in promoting raw material innovation, we can use biotechnology to continuously introduce new products that meet market demand, improve product efficacy, safety and quality, continuously enhance the brand influence of the company and accumulate new customer resources.

　　At present, the company has become the largest producer of coenzyme Q10 in the world, and the main producer of vitamin A, vitamin D3, microalgae DHA, plant ARA, vitamin K2, NMN and other series of raw materials. At the same time, the company has certain competitive advantages in the fields of B-end raw materials and C-end health food by virtue of the core technologies such as green manufacturing of synthetic organisms, microbial fermentation, chemical synthesis, natural product extraction, microcapsule technology and high-purity and high-quality core raw materials, and the influence of the brand matrix of nutritional health food in overseas mature markets. The company has internationally renowned brands such as Doctor’s Best Dortmund, Zipfizz, etc. in overseas mature markets. Many single products of the company’s brands are among the top sellers in international e-commerce platforms such as Amazon and iHerb, as well as member stores such as Costco and Sam’s Club.

　　Company’s main raw materials and products:

　　1, coenzyme Q10

　　Coenzyme Q10 is an antioxidant in human body, which plays a vital role in human energy metabolism and antioxidant protection activities, and is an important "energy conversion agent" in human cells. In 2004, the FDA of the United States suggested that patients with cardiovascular and cerebrovascular diseases should take "statins" and supplement coenzyme Q10 every day to reduce the harm caused by these drugs, and the American Association of Cardiologists also suggested that the elderly over 65 in the United States should take coenzyme Q10 every day regardless of whether they have heart disease or not. Coenzyme Q10 can be used not only in health food, but also in medicine, cosmetics and other consumer fields, with rich application scenarios.

　　The company is the largest producer of coenzyme Q10 in the world. The company adopts fermentation method to produce, and optimizes coenzyme Q10 high-yield strains, advanced metabolic control technology and modern automatic online control technology. The fermentation unit output is at the leading level in the same industry, and the product is high in content and purity, which has been recognized as a single champion product by the Ministry of Industry and Information Technology.

　　2、NMN

　　NMN, the full name of "β-nicotinamide mononucleotide", is a naturally occurring biologically active nucleotide. In human body, NMN is the most direct precursor of NAD+ (coenzyme I), and its function is embodied by NAD+. At present, NMN raw materials mainly come from China, and end products are mainly sold in China through cross-border e-commerce and duty-free shops.

　　NMN has both opportunities and challenges in China. On the one hand, the filing of NMN as a new raw material for cosmetics has been approved by National Medical Products Administration, and at the same time, more and more research results on the efficacy of NMN have been published in authoritative scientific journals, which has aroused widespread concern and discussion. NMN has been gradually recognized by consumers and people in the industry, and its application field and scope have been continuously expanded with the more comprehensive understanding and affirmation of its safety and utility. On the other hand, although China is the world’s largest producer of NMN raw materials and consumer of end products, there are frequent market chaos and uneven product quality, and the industry urgently needs standardization to reduce market chaos and promote the healthy development of the market.

　　The company has many years of experience in enzyme screening, enzyme catalysis technology development and industrialization, and adopts the green production process of enzyme catalysis to produce NMN raw materials. The production process is advanced, mature and reliable. The product is pure β -NMN, with high biological activity, environmental friendliness and no pollution, and its design capacity ranks among the top in the world. At present, the company has launched a series of coenzyme raw materials such as NMN, NR and NAD+.

　　3、DHA

　　The DHA raw material products produced by the company are algae oil DHA. DHA is the abbreviation of Docosahexaenoic Acid, which is an important polyunsaturated fatty acid for the growth and maintenance of nervous system cells (such as brain and retina cells). It is difficult for human body to synthesize itself and must be absorbed from the outside. DHA from algae oil mainly comes from marine microalgae, which has the advantages of controllable food safety and quality, traceability, and unlimited output. In recent years, the market scale has shown a rapid growth trend.

　　4、ARA

　　ARA is also referred to as AA for short, and the raw material product of ARA produced by the company is plant ARA, which is the abbreviation of ArachidonicAcid, and is one of the most abundant and active long-chain unsaturated fatty acids in mammals. It is an essential fatty acid in childhood and one of the most important ω-6 fatty acids in human body. ARA produced by the company through biological fermentation has the advantages of food safety, controllable quality, traceability, and unlimited output. In recent years, the market scale has shown an increasing trend.

　　5, vitamin K2

　　Vitamin K2 is a fat-soluble vitamin and one of the indispensable vitamins for human body. Its main health benefit is to prevent osteoporosis and vascular calcification. A large number of international documents have proved that vitamin K2 is healthy and versatile, besides preventing osteoporosis and vascular calcification, it also has the functions of protecting liver, kidney, heart, assisting in treating Parkinson’s disease, improving muscle spasm, improving children’s bone health, improving diabetes and treating psoriasis. The market application is mainly dietary supplements, supplemented by food and beverage. At present, a variety of vitamin K2 products have been launched in the global market. The company uses microbial fermentation to produce vitamin K2, and the produced vitamin K2 has physiological activity, and its design capacity ranks among the top in the world.

　　6. Vitamins A and D3

　　The company is a major global producer of vitamins A and D3. Vitamins are essential trace organic substances for human beings and animals to maintain normal physiological functions, and their market demand mainly comes from downstream industries such as animal breeding, food and beverage, medicine and cosmetics. Among them, the downstream of vitamins is mainly used in animal breeding, accounting for the most, accounting for 65%, medicine and cosmetics accounting for the second, accounting for 25%, and food and beverage accounting for the third, accounting for 10%. The overall demand in the downstream market grew steadily and at a low speed.

　　Doctor’s Best duoduobeisi

　　Doctor’s Best Dobbs ranks among the most popular and respected nutritional supplement brands in the United States, and has become one of the few club members in the dietary supplement industry in North America with sales exceeding US$ 100 million, basically covering the major online and offline sales channels in the United States. As a nutrition and health food company of all categories and all ages, it owns more than 300 kinds of products, and the sales of coenzyme Q10, glucosamine chondroitin, high absorption 100% chelated magnesium glycinate tablets, vitamin D3, K2 and other products are at the forefront of international e-commerce platforms such as iHerb and Amazon all the year round.

　　As a "scientific nutrition strength school", Doctor’s Best Dobbs provides precise nutrition solutions for families all over the world.

　　The annual key activities of Doctor’s Best Dortbeis China market.

　　Zipfizz

　　Zipfizz is a hot-selling star brand of large retailers such as Costco and Sam’s Club in the United States, and its brand sales rank among the top five drugs in Costco in the United States. The company has completed the introduction of overseas hot-selling functional beverage brand Zipfizz into domestic sales.

　　Since its establishment in 1961, Japan Wukun has been focusing on the research and development of natural healthy food in Japan. In 2016, the company and Japan Wukun carried out in-depth strategic cooperation, aiming to provide more professional oral beauty solutions for beauty-loving women through scientific and technological innovation. Wukun AG Baiyundou Anti-sugar Pills and Wukun whitening pill are the main brands. In China, Wukun is mainly sold through cross-border e-commerce platforms such as Tmall International and JD.COM.

　　

　　II. Main businesses of the Company during the reporting period

　　(I) Main management work of the company in 2023

　　In 2023, recovery became the key word of the global economy, and the growth prospects of various regions in the world diverged. The US economy recovered well, the European economy maintained a low growth rate, and China’s GDP increased by 5.2%, ranking among the leading economies in the world. At the same time, global geopolitical conflicts have intensified, the international situation is complicated and severe, domestic demand is still insufficient, and the foundation for economic recovery still needs to be consolidated. In the face of difficulties and challenges, the company gathers its main business, maintains its resilience, focuses on science and technology nutrition to drive innovation and development, and constantly introduces new products to enhance its development stamina and market competitiveness.

　　During the reporting period, due to the increase in market supply and the overall downturn in demand, the company’s vitamin A sales volume and price dropped significantly; The supply of coenzyme Q10 raw materials is in short supply, and the sales volume has reached a new high. At the same time, the sales price and cost have dropped slightly. Benefiting from the rapid growth of the global health food market, the sales revenue and benefits of the company’s health food products have been greatly improved.

　　Based on the business of various sectors, the company’s performance increased compared with the same period of last year, achieving an operating income of 3.103 billion yuan, a year-on-year increase of 3.10%; The net profit attributable to shareholders of listed companies was 277 million yuan, a year-on-year increase of 7.50%; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 280 million yuan, a year-on-year increase of 13.50%.

　　During the reporting period, the company’s main operations were as follows:

　　1. The capability of independent innovation has been continuously improved.

　　During the reporting period, the company paid close attention to market dynamics and policy changes, formulated technology development plans, ensured R&D investment, enriched R&D system construction, enhanced independent innovation capability, and promoted the application of new technologies and new processes in the manufacturing of health food raw materials to achieve sustainable development. After being rated as a national intellectual property demonstration enterprise by China National Intellectual Property Administration last year, it was awarded as "Top Ten Intellectual Property Enterprises in Xiamen in 2023", which reflected the affirmation of the company’s intellectual property creation, application, protection and management.

　　During the reporting period, 29 invention patents were obtained (including 27 in China and 2 in the United States). At the same time, good progress has been made in project industrialization and new product reserve. By applying biosynthetic technology, five industrialized projects have been completed, and several projects have been tested and their technical parameters have been optimized.

　　2. Promote green manufacturing of raw materials by using biosynthesis technology.

　　During the reporting period, Jindawei Pharmaceutical Co., Ltd., a wholly-owned subsidiary, relied on the synthetic biotechnology system and biosynthetic research and development capabilities to fully implement green production, improve resource utilization efficiency and clean production level, and promote the development of raw material manufacturing in a green, low-carbon and recycling direction. The production and sales of coenzyme Q10 raw materials reached a record high. In the industrialization of new products, the construction of "construction project with annual output of 100t adenosylmethionine, 100t glutathione, 50t phosphatidylserine, 5t pyrroloquinoline quinone and 5t nattokinase" and "construction project with annual output of 1000t astaxanthin" were basically completed. It was awarded "National Green Factory" by the Ministry of Industry and Information Technology and "National Intellectual Property Demonstration Enterprise in 2023" by China National Intellectual Property Administration.

　　3. Growth of income and benefit of health food.

　　Benefiting from the improvement of consumers’ health awareness, the rapid growth of aging population and the development of e-commerce, the income of the company’s health food terminal products increased by 16.82%, of which the operating income of Doctor’s Best Dobbs increased by 28.56%. During the reporting period, the company stepped up the promotion of brand short videos and live broadcasts on the new social media platform, realizing the settlement of community recruitment and small program user traffic, and enhancing the brand’s popularity in the China market.

　　4. The competition for vitamins is fierce, and the price of vitamin A has reached a record low.

　　During the reporting period, under the general downturn of the vitamin market, the company’s main vitamin A products continued to weaken due to the downstream demand, and the production capacity of new and old manufacturers continued to be released. In order to seize market share, some head enterprises exchanged prices for quantity, which aggravated the imbalance between market supply and demand, and the product price dropped sharply, hitting a record low, which led to a significant decrease in the total gross profit of the company’s vitamin products, and the vitamin company suffered greater operating pressure.

　　(two) business qualifications and related product quality certificates.

　　1. Business qualifications related to licensed sales

　　2. Approval certificate of health food owned by the company

　　3. The health food filing certificate owned by the company.

　　The products of American subsidiaries comply with the national standards of dietary supplements in the United States, and meet the requirements of FDA GMP(21 CFR 111), (21 CFR 117) and American Food Safety Modernization Act (FSMA). The products of American subsidiaries are sold in China through cross-border e-commerce platforms or channels.

　　Main sales models

　　The company defines sales to end customers of products as direct sales, and sales to non-end customers of products as distribution.

　　Marketing mode of health food raw materials: The company’s main domestic sales organizations are Food Nutrition Department, Animal Nutrition Department and Import and Export Department. Among them, the Food Nutrition Department and the Animal Nutrition Department are mainly responsible for domestic sales, and the Import and Export Department is responsible for international sales. Raw material sales all adopt offline sales mode. The company has both direct sales customers, distribution customers and customers who integrate direct sales and distribution. The company does not restrict the dealers in terms of sales area and quantity, and the sales contract signed between the company and the above dealers is consistent with the sales contract of direct sales. When the company exports products, it adopts unified standards and methods for payment collection and settlement of foreign exchange in both direct selling and distribution modes.

　　Brand sales model of the company’s health food: overseas distribution mode is the main mode, including online and offline distribution. Online distribution includes e-commerce platforms such as iHerb, Amazon and Coupang, while offline distribution includes member stores such as Costco and Sam’s Club, high-end retail franchise stores such as Whole Foods and Sprouts, nursing staff, pharmacies and small regional stores. Domestic online-oriented, direct sales and distribution mode, online direct sales is in Tmall, Vipshop, Tik Tok, Aauto Quicker, Xiaohongshu, small programs and other cross-border e-commerce platforms or channels to sell products; Online distribution is sold through other distribution shops of e-commerce platforms such as Tmall, JD.COM and Vipshop.

　　At the same time, the company has 9 health food sales stores in the main business district of Singapore, and sells nutrition and health products of various brands through direct sales mode.

　　Distribution mode

　　Raw material sales part: the company does not restrict the dealers in terms of sales area and quantity, and the sales contract signed between the company and the dealers is in the same format as the direct sales model, and all adopt the buyout model; The payment collection and settlement methods are consistent with the direct selling mode, and they are all settled according to the account period agreed in the contract, and a small number of them adopt the cash spot policy. When exporting products, the company adopts uniform standards and methods for payment collection and settlement of foreign exchange in both direct selling and distribution modes. The company entrusts China Export Credit Insurance Company to conduct credit investigation, and grants different credit grades, credit limits and credit periods to customers according to different investigation conditions, and adopts export settlement methods such as T/T (telegraphic transfer), D/P (D/P) and letter of credit according to different customer credit grades and risks in international trade areas.

　　Brand sales part: the sales of distribution mode adopts buyout mode, and the settlement method is settlement according to the account period agreed in the contract, and a small amount adopts cash spot policy. In the offline channel part, the company’s products are directly supplied to Costco, Sam’s Club and other member stores, or they are sold to consumers through retail terminals such as distributors. In the online channel part, the company’s products are directly supplied to e-commerce platforms such as Amazon, iHerb, Tmall, JD.COM and Vipshop, and other distribution stores of e-commerce platforms, and then sold to consumers by self-operated platforms or third-party stores.

　　Online direct sales

　　Online, the company mainly relies on cross-border e-commerce platforms or channels such as Tmall, Vipshop, Tik Tok, Aauto Quicker, Xiaohongshu, and applet to sell the brand products of "Doctor’s Best Duoduobeisi". The products sold include NMN, coenzyme Q10, vitamin D3, deep-sea fish oil, glucosamine chondroitin and lutein.

　　Main production modes

　　The company’s food nutrition department, animal nutrition department and import and export department make the sales plan for the next month at the end of each month according to the market situation, and the production department of domestic subsidiaries organizes production according to this plan to ensure the completion of the production plan. The quality and technology departments and production workshops of each subsidiary are responsible for the production process management of specific products, and at the same time supervise and manage the implementation of product manufacturing process, process requirements, hygiene standards and product quality.

　　The company’s health food production mode is mainly divided into two types: independent production and entrusted production:

　　Independent production mode: Vit-Best and Jindawei Biotechnology, the subsidiaries of the company, are responsible for product production, and there are production workshops under them. During the production process, the technical and quality inspection departments strictly monitor the main technological processes in the production process and control the quality of raw materials and products. All workshops meet the NSF-cGMP or GMP certification. While providing production for customers, the above-mentioned production plants of the company can be entrusted by customers to provide product development, raw material optimization, formulation, product testing and product commercialization services.

　　Entrust production mode: The products of the company are produced by OEM. By signing a contract with an external qualified manufacturer, the company transfers the main production work to the contract manufacturer, and is mainly responsible for product development, quality control and sales.

　　Output and inventory

　　Production, sales and inventory of main products:

　　The inventory of vitamin A series decreased by 47.64% year-on-year, mainly due to the company’s fixed production by sales to ensure a reasonable inventory level; The sales volume and production volume of coenzyme Q10 series increased by 39.54% and 64.89% respectively, which was mainly due to the growth of market demand and the shortage of supply. The company produced at full capacity, so the output and sales volume increased greatly.

　　Design capacity, actual capacity and capacity under construction of main products:

　　1. The vitamin A vitamin D3 series is equivalent to 500,000 IU/g..

　　

　　Third, the core competitiveness analysis

　　By December 31st, 2023, the company had authorized 182 patents (including 176 in China and 6 in the United States).

　　During the reporting period, there was no serious impact on the company’s core competitiveness due to staff turnover, upgrading of equipment or technology and loss of franchise rights. The company’s core competitiveness is as follows:

　　1. Advantages of the whole industrial chain

　　The company has been deeply involved in the field of health food raw materials for many years. Under the premise of maintaining its own raw material advantages, it has gradually extended its strategy, basically forming the whole industrial chain layout of upstream raw material producers, midstream production R&D, downstream brand marketing and channel layout. By integrating domestic and foreign resources in the field of nutrition and health, it has produced synergistic effects and continuously improved the industrial competitive advantage.

　　2. Advantages of technology research and development

　　The company has the research and development platform of "National Enterprise Technology Center", established a large-scale biological enzyme library platform, and has a profound accumulation of synthetic biology technology. It can continuously use the "engineering characteristics" of synthetic biology to realize quantitative control of synthetic routes and finished products, and integrate high-efficiency, energy-saving and low-carbon technologies to improve conversion efficiency and quality of finished products.

　　3. Advantages of core raw materials

　　Through R&D and process improvement, the company has mastered high-purity and high-quality core raw materials, which can ensure the continuous supply of raw materials for corresponding end products and the stability of product quality. With a variety of core raw materials, the company can continue to launch terminal products with scientific formula and high added value, and through the endorsement of high-quality raw materials, the terminal products continue to consolidate and expand market share.

　　4. Advantages of international brands

　　The company’s Doctor’s Best and Zipfizz are international brand companies, which have strong sales in mature overseas markets. Many products rank among the international e-commerce platforms such as Amazon and iHerb all the year round, and the sales of Costco, Sam’s Club and other member stores are in the forefront. Relying on its good international brand image, the company will integrate resources to continuously shape its popularity in the domestic market and build a new pattern of mutual promotion between international and domestic brands.

　　

　　IV. Prospects for the future development of the company

　　(A) the industry pattern and trends

　　Boom of health food market: the health awareness of the whole people is improved, and the demand of consumers for health food is increasing, which promotes the sustainable development of the industry; The global population is aging, and the demand for health food is increasing accordingly, especially in the fields of improving immunity, joint health and cardiovascular health. Consumers’ demand for personalized nutritional supplements is increasingly prominent, and higher requirements are put forward for the types and quality of health food.

　　The online sales channels of health food are growing rapidly: with the popularity of e-commerce platforms and the wide application of social media, it is convenient to buy products online. With the change of consumers’ shopping habits, the sales channels of health food are gradually shifting from traditional offline to online.

　　Development trend of health food raw materials;

　　1. Technological innovation competition: Enterprises in the industry pay attention to technological innovation and improve their competitiveness by developing new raw materials and optimizing production processes.

　　2. Intelligent manufacturing: Intelligent manufacturing has become an important trend in the health food raw material manufacturing industry. By introducing advanced technologies such as automated production lines and robots, production efficiency and product quality are improved.

　　3. Green manufacturing: The improvement of environmental awareness makes green manufacturing an important direction of industry development. Adopt environmentally-friendly raw materials, production processes and equipment to reduce waste emissions and improve resource utilization.

　　4. The market potential of functional raw materials is huge: raw materials with specific health care functions will be sought after by the market, bringing new growth points to health food raw material manufacturing enterprises.

　　(II) Company development strategy

　　As a leading enterprise in the whole industry chain of health food, the company’s development strategy and planning will be influenced by industry policies, industry demand and technological innovation.

　　The company adheres to the principle of "strengthening innovation and leading the future", looks for development opportunities in the field of nutrition and health with a forward-looking vision, and improves the layout of the whole industrial chain of health food. In the future, the company will invest more in smart factories and synthetic biotechnology, create health food with brand strength and product strength with technology, green, low carbon and low cost, and at the same time strengthen the brand building, marketing and product channel construction of the company’s health food, and strive to become the leader of the global nutrition and health industry chain.

　　(3) Business plan

　　1. Deeply cultivate the layout of raw materials industry and actively promote the construction of new projects.

　　In 2024, the company will closely focus on the benefit goal, do a good job in developing new technologies and new products, and speed up the production scale of new products. At present, the company has reserved a number of industrialized products in the fields of improving immunity, antioxidation, regulating blood sugar, protecting cardiovascular and cerebrovascular diseases, liver and nerves, among which a number of new raw materials and new products have entered the preparatory stage of industrialized production, and many new raw materials and new products are in the pilot stage.

　　2. Continuously enhance the brand influence of Doctor’s Best Dortmund in the domestic market.

　　In 2024, Doctor’s Best, the key brand of health food under the company, will fully consolidate the first brand image of coenzyme Q10 and NAD+ series products with the product strength endorsed by self-developed core raw materials and the advantage of international brands, and increase the promotion of potential products (improving immunity, bone health, eye protection, liver protection and basic nutrition) to create a new explosive coenzyme Q10+PQQ multi-effect compound formula;

　　Strengthen new social media channels such as Tik Tok, Aauto Quicker and Xiaohongshu, and jointly promote the brand’s popularity in the domestic market through channels such as WeChat WeChat official account, video number and small program, and through channels such as drainage, broadcast shopping guide, celebrity endorsement and communication.

　　3. Further build the "three red lines" of safety, environmental protection and quality.

　　Safety, environmental protection and quality are not trivial matters, which are related to the company’s stable development, brand image and people’s life, health and safety. In 2024, the company will profoundly learn the lessons of safety accidents, take a warning, and earnestly and continuously implement various rectification measures. While constantly improving the innovation ability of enterprises and adapting to the rapid changes in the market, on the premise of ensuring the "three red lines" production indicators, we will continue to strengthen the awareness of safety in production, implement the safety responsibility, strengthen the awareness of environmental protection, implement the environmental responsibility, and achieve the goals of putting an end to serious accidents, reducing general accidents, ensuring the stable situation of safety in production, passing various quality system certifications and various pollution control.

　　The above plan does not represent the company’s profit forecast for 2024. Whether it can be realized depends on many factors such as changes in market conditions and the efforts of the management team. There are uncertainties and it does not constitute the company’s substantial commitment to investors. Investors are advised to pay attention to investment risks.