In Dazeshan Town, Pingdu, false eyelash factories are blooming everywhere. In the factory, there are countless kinds of false eyelashes, such as ultra-light eyelashes, fishtail eyelashes, encrypted eyelashes and natural simulation eyelashes. As a world-famous gathering place for false eyelashes factories, it has perfect park facilities, policy facilities and industrial advantages of e-commerce. Thanks to industrial advantages and high-quality products, we have created a well-known "eyelash business card" at home and abroad. However, there are good products but not necessarily good income. Logistics distribution, market price fluctuation, limited sales channels and other factors have affected the production and sales of false eyelashes.

　　Now, Wang Guoqing, the "second generation of factory" after 1990s, has found a new way out. After aiming at the opportunity of cross-border e-commerce, he returned to his hometown of Laixi and founded Cishiya Eyelash Factory. Wang Guoqing finally chose to join Duoduo Cross-border Platform, and through more than four months’ efforts, the output was continuously increased, so that the daily order volume could be maintained at around 2,000 orders, which led the villagers to embark on a new road of becoming rich.

　　Dazeshan Town, Pingdu is the center of the false eyelashes industry belt, and 70% of the false eyelashes produced in the world are produced in Dazeshan Town. Wang Guoqing’s home is in Rizhuang Town, Laixi City, which is close to Pingdu. The advantages of the false eyelashes industry, such as high profit and low entry threshold, have also attracted many villagers in surrounding towns and villages. "My parents learned how to make false eyelashes in Pingdu in 2011 through the introduction of acquaintances. Later, they brought this craft and accumulated customer relationship back to our village." Wang Guoqing said.

　　Wang Guoqing told reporters that a few years ago, almost half of the villagers in pingdu city were doing false eyelashes business. However, due to various factors, the traditional foreign trade in recent years is not easy to do, and the logistics is not smooth, so they dare not take too many orders, so most of the tourists come from various exhibitions, and the sales channels are very limited. In order to break this situation, Wang Guoqing thought that he was majoring in e-commerce operation and could try to be an e-commerce, so he chose to go back to his hometown to start a business, hoping to help his parents expand sales channels and realize profits.

　　In 2019, Wang Guoqing tried to sell false eyelashes on some traditional cross-border e-commerce platforms, but he found it difficult for novices to operate, and the shortcomings of the platform, such as low rating and large initial investment, discouraged him. But he is a man who does not admit defeat and does not want to give up the road of e-commerce. Last November, Wang Guoqing learned that there are many cross-border e-commerce platforms, which don’t need merchants to promote logistics, and don’t need merchants to worry about logistics. They just need to send goods to designated warehouses in China. After he added up, he found that his gross profit margin could be increased compared with before, which could reach a satisfactory level. Wang Guoqing said, "A lot of cross-border businesses are friendly, and the traffic is large and the sales volume is good. We are also willing to spend money to open mills and open funds. After all, the chances of success are greater than other platforms."

　　Today, Wang Guoqing has established four factories covering an area of 150 square meters, including three factories in Laixi and one factory in Zibo. Each factory can have about 50 female workers. According to his memory, the second new product he developed at that time exploded, and he could sell 300 orders every day. Wang Guoqing said, "After entering Duoduo cross-border platform, the production scale of his factory can now reach 5,000 boxes of false eyelashes per day. It takes more orders to feed the factory. At most, about 20,000 orders can be sent every day, and about 10,000 orders can be sent through many cross-border platforms. "

　　Wang Guoqing said that the products of false eyelashes are mainly sold to European and American markets, and it was difficult to understand the wearing and experience of foreign consumers in the past. Nowadays, many cross-border platforms have a large number of orders and comments. Merchants can understand users’ pain points by reading users’ sharing in stores, and then develop new products. The reporter learned that at present, Wang Guoqing’s factory will develop 30 new products of false eyelashes every month, and the accumulated abrasive tools have reached more than 2,000.

　　"We have a new product of false eyelashes, which was developed according to many cross-border store reviews. The comments we have seen mainly reflect that this false eyelash is too single and there is no tool for pasting false eyelashes. As a result, we produced a combination set of false eyelashes. This new product not only contains more eyelashes, but also matches tools such as eyelash glue and tweezers. At present, this product is the best-selling one in our product category. " Wang Guoqing said.

　　There are nearly ten production processes of catching hair, combing hair, threading hair, cutting hair, winding tube, heating, drawing tube, setting, licensing and packaging, and false eyelashes. In addition to raw materials, wool is purchased from Jiangxi, and other production links can be made by hand. The producers of Jieshiya Eyelash Factory are mainly female workers, and most of them are villagers in Rizhuang Town and its vicinity. Wang Guoqing said, "In the past, the main source of income for the villagers nearby was to grow some agricultural products for sale, such as Laiyang pears. Nowadays, they can come to our factory to produce false eyelashes during non-agricultural busy seasons, and they can earn about 3,000 yuan a month. "

　　In recent years, due to the increasing order volume, almost all the production capacity of Wang Guoqing factories is used for cross-border supply to Duoduo. Wang Guoqing told reporters that he was the only young man in his village who returned home to start a business. "From 2017 to 2018, the false eyelash business is the best, and the 3D false eyelash style sells best. In the past, the products produced by our factory were bought directly by buyers when they saw the high quality and low price. Nowadays, the transition from the seller’s market to the buyer’s market is very obvious, so we seize the market by constantly developing new products across many borders. " Wang Guoqing said.

　　With the increasing orders, Wang Guoqing is looking for a larger factory to gather the production workers from several processing points. In addition to production, Wang Guoqing also wants to transform and create a brand of false eyelashes. Wang Guoqing said that he would start the plan to create a new brand when his fake eyelash products sold more than 10,000 copies a day across many borders.

　　Wang Guoqing said, "I once worked as an OEM for a foreign brand of false eyelashes, and I want to follow this brand’s example and create my own beauty brand. Daily sales of 10,000 orders are the basis. It is expected that at the end of this year or early next year, after the daily sales reach 10,000 orders, I will start this plan. With a certain sales volume, manufacturers such as eye shadow tray, mascara and eyeliner will be more willing to cooperate with me. "